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20250622_1900_American Watch Group Logo_simple_compose_01jyd85n6keb7rd5xmpczz8bn5_edited.p

Empowering American watchmaking excellence

American Watch Group (AWG) is leading the resurgence of American watchmaking by creating a national coalition of independent U.S. watch brands. Our mission is to empower each brand with access to world-class infrastructure, enabling them to produce premium-quality watches entirely in the USA. Join us in forging a new era of American precision, craftsmanship, and innovation.

Join the Movement

Our Journey

Established in Phoenix, Arizona, AWG has been pioneering the revival of American watchmaking.

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Wrist Watches

Meet Our Team

Diverse professionals dedicated to the art of watchmaking

Michael Zgoda

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David Lee

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Emily White

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Michael Brown

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Our Partners

Collaborating with industry leaders to drive innovation and excellence

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